Connecting Women to the Formal Economy
Latin America still has the highest levels of income inequality in the world. In many Latin American countries, more than 50% of the population are poor and face extreme marginalization. Since 2011 MasterCard has invested in Pro Mujer to provide at-risk women in Latin America with opportunities to connect to the formal economy through financial and healthcare services delivered through communal banks in 5 countries. MasterCard’s investments have focused on growing and building the infrastructure of Pro Mujer to serve clients more efficiently through advanced technology platforms. With this support, Pro Mujer will revolutionize their data collection process to reduce expenses, facilitate growth, improve the timeliness and quality of data, and ultimately, allow Pro Mujer to better serve clients through a greater understanding of their needs.