Connecting Entrepreneurs to the Digital Economy
Micro-, small-, and medium-sized businesses (SMBs) in the developing world currently lack access to viable, cost-effective options to create and manage their digital presence and capitalize on the emerging digital economy. Mercy Corps’ efforts to date have shown that providing these businesses with a mobile optimized website, along with training and full-service support, can overcome barriers to adopting digital marketing strategies.
Mercy Corps is field-testing this approach with Kolabo, a social enterprise that supports economic growth and job creation by driving adoption of digital marketing strategies and mobile-web technology. Kolabo’s full-service subscription model is making it easy and affordable for small business owners to:
- Create an online presence for their business with a mobile optimized website
- Build a digital marketing strategy
- Understand how to engage in the rapidly growing digital economy.